Excellence
in Simplicity

WELCOME TO OUR COMPANY

The Viceroy Private Wealth (VPW) is a Global Financial Ecosystem purpose-built to give IAMs, financial service providers, private bankers, wealthy individuals and families the edge in managing and growing their private wealth and assets.

Be a part of our Global Financial Ecosystem, where our wealth partners & specialists collaborate to bring access to extensive insights, ideas and opportunities to global clients wherever they are.

For IAMs, they are served by our core EAM platform – a system that utilises the AOA Model of Administration, Open Architecture, and Advisory to ensure maximum flexibility and cost-savings on ownership. The AOA model also allows for optimisation of business processes and minimisation of laborious administrative tasks.

For financial service providers, VPW serves to accelerate their career ambitions via highly integrated best-in-class solutions and services to target the right industry segments.

For wealthy individuals and families, VPW is a hub that creates unparalleled visibility, accessibility and actionability towards their financial objectives.

Today, the platform operates seamlessly around the world with booking centres across the globe, including Hong Kong, Malaysia, Singapore, Lichtenstein, and Switzerland. Together, we empower world-class solutions for everyone within this ecosystem.

VICEROY PRIVATE WEALTH -
A NEW ERA IN WEALTH MANAGEMENT

Vision
We aspire to become the global financial ecosystem marked by high ethical standards and competency – and which will continue to create real value shared within this inclusive ecosystem, serving a public made keenly aware of the benefits of financial planning through our resources.

Mission
To make wealth management more accessible, comprehensive and transparent for our clients and the general public.

Be Simple, Be Best

VPW Code of Conduct
Our Approach and Common Goals
The high standards upheld by the VPW Code of Conduct is an expression of our value-oriented approach. As such, we align our actions with this code to achieve our common goals and long-term success. They are as follow:

To create, preserve and increase lasting value for our company, business partners, clients and employees.
To act responsibly and with integrity when managing our business or dealing with our business partners.
To demonstrate our appreciation for employees and colleagues equally to create an attractive work environment that fosters an open, friendly, and performance-centred corporate culture.
To maintain lasting and fair relationships with our clients, business partners, authorities and key stakeholders.
To commit ourselves to sensible short-term and long-term strategies that emphasise stability and quality over immediate but short-lived successes.
To take risks in moderation and only after close evaluation.
To optimise resource management for the best results.
To contribute actively to the sustainable development of communities and the environment.